TrueShepherd gives you healthier animals, better land, and the peace of mind to actually leave the farm — without spending your days watching it happen.
Whether you're moving fence every morning or watching traditional farmers around you and knowing there's a better way — you've felt this.
It's 9pm. You're at your kid's game. Your phone rings.
It's the neighbor.
"Hey, just wanted to let you know — your sheep are out on the road again."
You leave early. Again. Drive home in the dark. Again. Chase animals down the road in your good clothes. Again.
— Every rotational grazer's worst Tuesday
You chose rotational grazing because you know it's better for the land, better for your animals, and better long-term. But nobody told you it would feel like a second full-time job.
And every time you leave the farm, there's that background anxiety that never fully goes away.
Centuries ago, the true shepherd spent their entire life with their animals. They knew which one was limping before it showed. They moved the flock daily to optimize grazing — naturally healing the land. They adjusted, responded, and led with precision.
That level of animal intelligence produced extraordinary results. Healthier animals. Richer land. Generations of sustainable farming.
It was also economically impossible for anyone but a full-time shepherd with nothing else to do.
"We built TrueShepherd to bring that way back — but from your phone, at the basketball game, from wherever you actually want to be."
The technology is new. The standard is ancient. Your animals get the full attention of the old shepherd. You get your life back.
TrueShepherd uses 220MHz technology — the same frequency that works in valleys, forests, and anywhere cellular fails — to give you full control across up to 5km.
Set virtual grazing areas on your property map. Change them from anywhere — your kitchen, a neighbour's farm, or across the country. Takes minutes.
Each collar teaches your animals where to go through gentle audio cues — no pain, no stress. Sheep and goats typically learn the system in 3–5 days.
Check every animal's location, health signals, and grazing patterns from your phone. Move the herd while sitting on your porch. Know before there's a problem.
Watch these — and yes, we had too much fun making the second one.
Video coming soon
A farmer who got tired of that neighbor call — and decided to do something about it.
Video coming soon
Basketball game. Sauna. Restaurant. Concert (upside down). Same result every time — animals exactly where they should be.
Video coming soon
Watch the animals learn where to go and see the app respond in real time.
Most farmers have never sat down and done this math. Adjust the sliders to match your operation — then see the full picture. There's more on both sides than you might expect.
Not ready for the pilot?
That's completely fine. Drop your email and we'll keep you in the loop — new videos, what we're learning from the pilot farms, and when the next round opens.
Common questions from farmers — and the questions you probably haven't thought to ask yet, but should.
The collar doesn't physically stop the animal — it teaches them. Using gentle audio cues (above human hearing range), animals learn within days that a certain sound means they're approaching a boundary. No pain, no shock. Most sheep and goats learn the system within 3–5 days.
The collar gives you plenty of warning — you'll get an alert on your phone well before it runs out. The 2+ year battery life means this isn't a day-to-day concern like your electric fence energizer. And the animals' learned behaviour doesn't disappear overnight.
Yes — this is one of our biggest advantages over competitors. We use 220MHz radio frequency, not cellular. It works in valleys, dense forest, remote areas, and anywhere cell towers don't reach. That's why we have 5km range where others have 1–2km.
Sheep and goats typically learn in 3–5 days with the dual-speaker system. That's compared to 2–3 weeks with older single-speaker approaches. Cattle take a bit longer but respond well. The pilot program includes full training support.
The technology works across species. Our pilot program starts with sheep and goat operations because that's where the match is clearest, but the platform is designed for cattle from the ground up. Many pilot farmers have mixed operations.
Use the calculator above to run your own numbers. In the pilot program, we work directly with you on pricing — the goal is that the economics make obvious sense before you commit to anything. We're not in the business of selling technology that doesn't pay for itself.
The founder. During the pilot phase, you get direct access to the person who built these collars on their own farm. No support tickets, no chatbot. We want to learn from every challenge you hit — that's the whole point of the pilot.
Yes — and the answer is yes, you can. TrueShepherd removes the primary barrier that's kept traditional farmers from adopting rotational grazing. No fencing investment. No daily labour. This is how farmers who've been watching rotational grazers from a distance finally make the switch.
Absolutely. Precision mob grazing — the kind that becomes possible when you're not limited by where you can run fence — produces measurable soil health improvements in 2–3 years. Farmers who can't access slopes, valleys, or riparian zones with electric fence can now graze those areas precisely.
This one surprises people. TrueShepherd uses a mesh network — neighbouring farms can share base station infrastructure. Early adopters in a region help reduce costs for everyone around them, and earn a revenue share in the process.
Yes. Conservation technology funding programs (federal and provincial) often cover 50–75% of costs for proven systems used in measurable land improvement. We help pilot farmers identify and apply for the programs they qualify for.
Days earlier than visual observation in most cases. Temperature monitoring and behavioural pattern changes (reduced movement, separation from herd) trigger alerts before an animal shows obvious symptoms. Early treatment means lower costs and better outcomes.
For many operations, yes. Our precision audio system can call individual animals by unique frequency — moving specific animals to treatment areas without physical sorting alleys. That's a $50K–200K infrastructure replacement in some operations.
Founder photo
And for most of that time, every time I left the farm, part of my brain stayed behind. Watching the fence. Waiting for the call.
The call always came eventually. Neighbour, 9pm. Sheep on the road. I'd drive home, chase animals in the dark, fix the fence, go to bed stressed, and do it all over the next morning.
I knew rotational grazing was the right way to farm. I knew it was healing my land and producing better animals. I just couldn't figure out how to make it stop running my life.
So I started building in the workshop. Three years of prototypes, failed experiments, and late nights. The collars you see today are what came out of that.
I still use them on my own farm every single day. That's not marketing — it's how I know they work.
This isn't a sales process. It's a collaboration. We want to learn from farmers who are already doing rotational grazing and want to leave the fence behind — and we want them to shape what TrueShepherd becomes.
No commitment required. We'll call you within 2 business days to learn about your farm and answer your questions. If it's not the right fit, we'll tell you honestly.